Someone Already Wrote the Letter I Was Going To Write

Reblogged from Pittsburgh Thoughts

Gain and "Gooder"

I had to watch this advertisement in advance of viewing the video I had chosen to watch. It wasn't on Youtube therefore there wasn't an embed code to post it directly. In it, over the inspiratinal music about heaven, and the video of some old guy that looks kind of like me putting on a shirt as if it's an orgasmic experience, the announcer says, "Bill's morning have never been "Gooder."

I thought to myself, "Did he just say "gooder?" I replayed it and sure enough, he said "gooder." I was appalled and wrote this to Gain:

I am witting to express my disgust with your use of the made up term, "gooder."
You should be ashamed of yourselves. Who do you think you're appealing to, 8 year olds? This perversion of the English language is unacceptable and you should immediately cease and desist and issue an apology. Why not communicate in grunts and groans next? I'm sure your patrons would think it was a blast. You may  turn your back on your social responsibility but I will do everything within my power to denounce you and your tactics to others by asking them if they really need to patronize a product advertised by people that have no respect for them or the English lanquage.

 

They wrote back:

 

Thanks for writing.

Thanks for your comments and concern.  We chose to use the word Good’er for a dramatic effect. This was an attempt to play off of the expression “Have a Good Morning”.  We believe that families and companies should be doing all they can to promote education.  The process of doing laundry can often be a boring, monotonous process. The Gain team is hoping to make this process just a little bit more fun, and this is often demonstrated in the advertising.

 

Mary
Gain Team 

 

 

Finally I wrote:

                   

Perverting the English language is fun? Please recognize your place in the world, you sell soap. Soap is in itself a marvelous thing, there is no need to embellish its properties or effects. Don't try to make it hip by obfuscating our already decreasing ability to communicate with one another, in short we don't need dumbed down by a soap company. You need to appeal to the better segments of your target audience not the worst.

I don't know if I'm crazy, if they're crazy or why I give a fuck. But somewhere deep down it offends me that they can foist this kind of garbage on the public in the name of making their product "funner." 

Blogger's note: Unfortunately, the Pittsburgh Thoughts guy misspelled "language". 

For another fun activity, scroll through the YouTube comments on the commercial.

My favorites: "This commercial makes me want to beat that shirt sniffing illiterate old fart with a rather large dictionary."

"Gooder is an actual word. It's just annoying as hell. Thumbs up, bitches, if you hate the word, gooder!" (It isn't).

"It was outsourced to a country where english is a second language."